Performance and Director

A chief is responsible for all parts of the creation, a director’s work is to tie up all presentation component together. The executive must have vision of in what manner should the character moves, the lighting that help upgrade the disposition of the play, the sets and props. As an Actor we frequently discover issue, for example, don’t realize how to represent our hand, where to stand and what direction to walk. We are â€Å"floating† in the stage, since we don't know what our job is. At that point it is the director’s job to guide and instructed the on-screen character so they won't be â€Å"floating† any longer. First the chief need to peruse and comprehend the content, realize what is the importance of the play, see each character in the play with the goal that the person in question can settle on decision or choice during practice. The subsequent stage is to begin practice. Chief need to situate entertainers in front of an audience. Normally the chief will choose where is the 5 acting region, yet it very well may be more. For instance for sensible play, the 5 acting region can be couch, kitchen, feasting table, bed, adjacent to window, and so forth. A chief will begin to attract the set a groundplan. At the point when a play is coordinated by a decent chief, the crowd won’t get occupied by some other person or thing on the play. A decent executive can give focal point of the play, where the crowd should see and spotlight on. On the off chance that the crowd get diverted or befuddle during the play, it’s the director’s shortcoming. A play is representative, it’s counterfeit. All the components of the play on the stage is emblematic. The on-screen character speak to someone else on the stage. The set and probs is emblematic as well, since it speak to the seat in the play storyline. At that point why individuals go to see a play? Since we can relate the play to us in reality. View pointing is utilizing diverse structure from customary As an entertainer truly awkward,dunno wat to do with hand. View pointing help or not? at is d expectation, wat d executive need us to do. Ans: viewpointing tu diff approach. View pointing tu, dr awal acara gk promotion plot,cuma advertisement development. Executive Don’t make development that isn't significant how to tackle issue tgn yg gk tau taru dimn . Kenapa tgn kita tak tau mau ngap. karna kt gk yakin apa yg harus kt lakukan, gk yakin ttg job mrk. Role,space, body. Viewpointing is utilizing not quite the same as from conventional Collaborative-haresh sharma messy†¦ Base of my insight from blabla 5acting territories. Give the center, if crowd diverted with another person, don’t put that intentionally. Director’s flaw. A PLAY IS fake.

Treatment for Depression a Critical Evaluation of the Effects of Social Support on Depression free essay sample

Social help can be characterized as: â€Å"information driving the subject to accept that he is thought about and cherished, regarded, and an individual from a system of common obligations† (Cobb, 1976, p. 1). It is valuable to take note of that there are numerous assorted sorts of social help that can be both advantageous as well as negative to the recuperation from melancholy (Arditte amp; Joorman, 2011; Blais amp; Renshaw, 2012; Dolokin, Panzarella, Fernandez, Alloy, amp; Cascardi, 2004; Grav, Hellzen, amp; Romild, 2011; Marroquin, 2011). This paper will cover the subjects of the advantages of social help on sadness, and how one approaches chasing and accepting ocial support. It will likewise examine the job of sex in social help, lastly it will discuss some various sorts of social help that can be utilized. There is overpowering measures of research that prove the way that social help assists with improving melancholy. Having a reasonable help structure essentially lessens burdensome scenes, and diminishes the opportunity of having despondency re-happen (Lin, Ye amp; Ensel, 1999). We will compose a custom article test on Treatment for Depression: a Critical Evaluation of the Effects of Social Support on Depression or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Lin, Ye and Ensel examined certain means an individual can take to help increase satisfactory social help, for example, joining a network task, or aiding in humanitarian effort. Taking an interest in occasions that include being around others upgrades a sentiment of belongingness. Which they express in their examination can encourage the making of restricting associations with others, in this manner assisting with making a down to earth social encouraging group of people. Their examination likewise found a connection between's kin who had personal connections with others, and a diminishing in burdensome states of mind. They additionally note the connection between the measure of contact, or bolster a discouraged individual gets every week has a sensational impact in lessening their side effects. It is fascinating to take note of that people who have a more noteworthy impression of social help feel less burdensome side effects after some time, though individuals thinking they are missing satisfactory social help express an expansion in burdensome indications (Lin, Ye amp; Ensel, 1999; Cohen amp; Wills, 1985; Gladstone, Parker, Malhi amp; Wilhelm, 2007). The requirement for social help shifts altogether across sexes (Cheng, 1999). For example, Cheng noticed that men report to having a lower requirement for help than lady. Her examination found that guys answered to being progressively confident and autonomous, and along these lines needing to take care of the issues they are confronting alone. This might clarify the explanation that they need less social help than lady. Her examination found that individuals with increasingly ladylike attributes report a reduction in burdensome states of mind when they get progressively social help. Notwithstanding taking a gander at the amount in which guys and females wish to get social help, it is valuable to comprehend the two kinds of social help that is relevant to sexual orientation. Right off the bat, passionate help, which can comprise of embracing, pats on the back, tuning in, and relating, (Hellzen amp; Romild, 2011). The second type of social help that Grav, Hellzen and Romild examined was unmistakable help, which can include: helping the discouraged individual with their physical obligations, cooking a supper, purchasing food supplies, conceptualizing and help with critical thinking. Lady who experience the ill effects of sorrow detailed requiring progressively enthusiastic help to help conquer their downturn, though men relate to requiring increasingly substantial help (Grav, Hellzen amp; Romild, 2011). Another particular sort of social help which has been concentrated as of late is Adaptive Inferential Feedback (AIF) as found in an examination led by Dobkin, Panzarella, Fernandez, Alloy and Cascardi (2004). This data was additionally bolstered by Panzarella, Alloy and Whitehouse (2006). The two investigations clarify that versatile inferential input includes giving constructive criticism to a discouraged individual with respect to their unpleasant life occasion to assist them with maintaining a strategic distance from burdensome reasoning. Panzarella et al. (2004) states that helping the individual bend their speculation a positive way helps cradle the effects of the downturn. To lay it out plainly, the supporter is giving constructive applause for things the individual progressed admirably, while not concentrating on any negative viewpoints. It could be contended that this technique utilizes an inclination to trivialize issues and that by just concentrating on the positives, the a ntagonistic parts of the people life won't be suitably managed prompting more prominent issues further not far off. Consequently it might be ideal to utilize this kind of help pair with the technique sketched out beneath. The utilization of another particular kind of social help that can be utilized when an individual with wretchedness doesn't have a sufficient encouraging group of people available to them is Emotion Regulation  (Arditte amp; Joorman, 2011). Arditte and Joorman examined the effect of feeling guideline systems on gloom. In their exploration, they concentrated their investigation on various subtypes of feeling guideline which could be valuable to enhancing wretchedness. Their examination found that subjective reappraisal and ruminative reflection could be utilized as supportive apparatus while doing combating sorrow. They clarify that intellectual reappraisal is an instrument whereby an individual would re-decipher an unpleasant life occasion in a manner that mellow its mental effect from a negative path to an increasingly positive way. For instance, if an individual experiencing sorrow is educated that their accomplice needs to leave the relationship, they could utilize intellectual reappraisal and consider the circumstance in a progressively positive manner, â€Å"I will see somebody who is going as better for me in any case. †Ã¢ Arditte amp; Joorman (2011) proceed to clarify that reflection can be utilized as a positive or negative feeling guideline trategy. They found that when an individual reflects inwards at one’s self, concentrating on positive angles, that would be viewed as ruminative reflection, which is a key procedure in lessening sorrow. In any case, if the discouraged individual is concentrating on the negative viewpoints, that is viewed as ruminative agonizing; this sort of feeling guideline will be unfavorable to recuperation from despondency. With this information gathered, we have a greater amount of a comprehension about how social help assists with improving sadness and can infer that social help is a useful apparatus in overcoming sorrow. Explicit deciding variables, with respect to sorts of help, who, and when backing is gotten can be seen as instrumental in representing it’s impacts (Grav, Hellzen amp; Romild, 2011). While melancholy is no uncertainty a perplexing marvels, and it very well may be contended that social help alone won't have the option to agree the issue, however when utilized related to other treatment techniques, it is positively a priceless instrument. References: Arditte, K. A. , Joorman, J. (2011). Feeling guideline in wretchedness: Re? ection predicts recuperation from a significant burdensome scene. Intellectual Therapy and Research, 35, 356-543. Blais, R. K. , Renshaw, K. D. (2012). The relationship of natural and mental attributions for sadness with social help looking for aims in people with burdensome indications. Conduct and Cognitive Therapies, 40, 605-617. Cheng, C. (1999). Sex job contrasts in vulnerability to the impact of help accessibility on sadness. Diary of Personality, 67(3), 439-467. Cobb, S. (1976). Social help as a mediator of life stress. Psychosomatic Medicine, 38(4), 300-314. Cohen, S. Wills, T. A. (1985). Stress, social help, and the buffering speculation. Mental Bulletin, 98(2), 310-357. Dobkin, R. D. , Panzarella, C. , Fernandez, J. , Alloy, L. B. , amp; Cascardi, M. (2004). Versatile inferential input, depressonogenic deductions, and discouraged state of mind: A labratory investigation of the extended sadness hypothesis of wretchedness. Psychological Therapy and Research, 28(4), 487-509. Gladstone, G. L. , Parker, G. B. , Malhi, G. S. , Wilhelm, K. A. (2 007). Feeling unsupported? An examination of discouraged patients discernments. Diary of Affective Disorders, 103, 147-157. Grav, S. , Hellzen, O. , Romild, U. (2011). Relationship between social help and misery in everybody: the HUNT study, a cross-sectional examination. Diary of Clinical Nursing, 21, 111-120. Lin, N. , Ye, X. , amp; Ensel, W. M. (1999). Social help and discouraged mind-set: An auxiliary investigation. Jounal of Health and Social Behavior, 40(4), 344-359. Marroquin, B. (2011). Relational feeling guideline as a component for social help in despondency. Clinical Psychology Review, 31, 1276-1290. Panzarella, C. , Alloy, L. B. , Whitehouse, W. G. (2006). Extended misery hypothesis of gloom: On the components by which social help ensures against despondency. Psychological Therapy and Research, 30, 307-333. Odd, J. P. , Boccia, A. S. , Shapero, B. G. , Molz, A. R. , Flynn, M. , Matt, L. M. , Alloy, L. B. (2013). Feeling guideline qualities and intellectual vulnerabilities cooperate to foresee burdensome indications in people in danger for bipolar confusion: A forthcoming conduct high-hazard study. Insight and Emotion, 27(1), 63-84.

Kants Notion Of Duty And The Role Of Feelings In Moral Conduct Essay

Kant's Notion Of Duty And The Role Of Feelings In Moral Conduct Essay Kant's Notion Of Duty And The Role Of Feelings In Moral Conduct â€" Essay Example > ‘In his paper “The Conscience of Huckleberry Finn”, Jonathan Bennett seems to suggest that acting on sentiment or fellow feeling is generally superior to acting from principles of duty’IntroductionThe primary goal of this essay is to establish the researcher’s position on the above issue. The essay includes a critical analysis of whether actions based on emotions and feelings surpass those sanctioned by moral obligation. The case study of this research is Bennett’s discourse, The Conscience of Huckleberry Finn. The research includes as well a review of Kant’s deontology â€" duty ethics with specific focus on how it relates to two of the characters in the case study. Emotions and choice of actionJonathan Bennett's notion as illustrated in ‘The Conscience of Huckleberry Finn’ is in the estimation of the mind of a prudent person incorrect to say the least. Emotion and sentiments do not constitute a viable ground to base human action on. There is a reasonable ground to believe that decisions triggered by human sentiments and feelings are likely to be subjective. This subjectivity in choice of action is a dangerous phenomenon as there are certain life-changing decisions that are too technical to be made at the peril of petty human emotions. Conscience There is that internal voice that guides rational beings in distinguishing right from wrong. It compels human beings to choose a particular course of action given particular circumstances. This internal aspect of human being that dictates our choices is loud, equivocal and more often than not quite hard to ignore â€" it is referred to as a conscience. All rational beings possess a conscience, which enables them to reason before making any rushed decisions triggered by their present state of emotion. This particular aspect of rational beings: their ability to reason is what distinguishes them from other irrational beings like animals. Given certain circumstances, a rational person ought to act in a way that any other equally diligent and rational being would have acted if they were in that same situation. Human beings are often under enormous stress or other negative emotions. While under such emotions, our actions and choices of action towards others, in any given circumstances, are likely to be biased by our feelings. As opposed to Bennett’s view of acting upon sentiments, one ought to behave in a way that would be universally acceptable. Our action in all circumstances should take a course that we would want to see becoming a universal law. This is the underlying philosophy in Immanuel Kant’s categorical imperative. The categorical imperativeThe categorical imperative (CI) forms the basic principle of moral reasoning as espoused in Kant’s deontology. The nature of the categorical imperative qualifies it as a categorical syllogism â€" that which includes a conclusion inferred from premises by way of deductive reasoning. One of the premises which is also the first m axim of CI is. ..a course of action undertaken by an individual is morally upright only if they perceived it, without exceptions, as the course that a reasonable person would undertake in similar situations. The subsequent premise and maxim is that one only acts morally only if ‘they regard others as ends and not means to an end’. Hence, a moral act is that which is deductible from these premises.

HUM 112 ASSIGNMENT Project Paper 2 - 1151 Words

Project Paper: Office Art Memo Professor Charles Hunsucker HUM 112 August 18, 2014 As an employee and a student taking a humanities class, I have been asked by my boss to select six various art pieces for the new corporate offices for our real estate firm. When my boss first gave me the task of managing the art budget and selecting the pieces I was quite nervous. She then reassured me by stating that she knew I was the person for the task, as I have asked her to read over and review several of my class assignment papers and she did with good feedback. With her reassurance, I also reviewed many of the aspects we covered in my humanities class and began my search for the perfect selections to compliment our beautiful new†¦show more content†¦The notion coincides with the aspect of my CEO’s decision to open a new corporate real estate firm, deciding it was the best time /season to do so. The colors in the painting is also matches the dà ©cor near the wall by the receptionists area, the orange and blue colors complement each other. The next piece is th at of artist Henri Rousseau, born on May 21, 1844, in Laval, France. Rousseau’s painting â€Å"Suburban Scene† is termed a landscape painting. This painting was chosen particularly because the subject of a housing community and the artwork represents our world of real estate. The painting depicts a peaceful neighborhood, showing a lake and people fishing, as a real estate company we are matching individuals to communities as portrayed in the portrait. The third painting from the Impressionist era is that of artist Joseph Mallord William Turner (British, 1775–1851). Turner’s â€Å"The Lake of Zug†, 1843 is a beautiful portrait painted in watercolor over graphite that were sketched based from Turner’s trip to the Swiss Alps. The color contrast is beautiful, the sight of the sun setting behind the mountains signifying the end of one day and the encouragement of another. The sun shines on the lake, with basking glows that illuminate the people and the surrounding mountings. This portrait fits the company image, because it shows that there is a beacon of light that still shines and brighten things around them. TheShow MoreRelatedHum 112 Week 8 Assignment 2 – Project Paper1717 Words   |  7 PagesHUM 112 WEEK 8 ASSIGNMENT 2 – PROJECT PAPER To purchase this Click here: http://www.activitymode.com/product/hum-112-week-8-assignment-2-project-paper/ Contact us at: SUPPORT@ACTIVITYMODE.COM HUM 112 WEEK 8 ASSIGNMENT 2 - PROJECT PAPER The Project Paper focuses on a suggested topic related to art, architecture, history, music, or literature. The project will reflect your views and interpretation of the topic. This project is designed to help you stretch your mind and your abilities toRead MoreHumanities 112 Assignment1110 Words   |  5 PagesAssignment 2: Project Paper Due Week 8 and worth 200 points The Project Paper focuses on a suggested topic related to art, architecture, history, music, or literature. The project will reflect your views and interpretation of the topic. This project is designed to help you stretch your mind and your abilities to be the creative, innovative, and critical thinker you already are! Choose one (1) of the topics from the list of topic choices below. Read the topic carefully. Write a three to fourRead MoreThe Harlem Renaissance Poets Essay1317 Words   |  6 PagesAssignment 2: Project Paper: Harlem Renaissance Poets Karron Scott Prof. Josiah Harry HUM 112: World Cultures II 11/27/2012 The Harlem Renaissance was a wonderful allotment of advancement for the black poets and writers of the 1920s and early ‘30s. I see the Harlem Renaissance as a time where people gather together and express their work throughout the world for everyone to see the brilliance and talent the black descendants harness. The two authors I picked were W.E.B Du Bois and LangstonRead MoreHUM 112 Assigment 2 Essay1609 Words   |  7 Pagesï » ¿ Assignment 2: Project Paper Edwin D Giraldo Professor: Ibrahim H Alsaeed, Ph.D. HUM 112 11/29/14 Abstract In this paper, I choose to discuss three pieces of art from the 19th century Impressionist period and three from the Post-Impressionist period and how these six pieces of art compare to each style. Then I will draft a memo to the CEO of my company to describe the appearance, so that they will have an idea of what the art looks like and where it should be placed throughout the corporateRead MoreVideo Notes29279 Words   |  118 Pages | |Operations as a Competitive Weapon at Starwood |1 |21 | |Project Management at the Phoenician |2 |24 | |Nantucket Nectars: ERP |2, 15 |27 | |Pearson Education: Information Technology |3, 4, 10 Read MoreDeveloping Management Skills404131 Words   |  1617 PagesAcquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Senior Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Senior Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Janet Slowik Interior Design: Suzanne Duda and Michael Fruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover VisualRead MoreThe Essentials of Project Management65719 Words   |  263 PagesNature release THE ESSENTIALS OF PROJECT MANAGEMENT SECOND EDITION The Essentials of Project Management Second Edition Dennis Lock Gower O Dennis Lock 2001 A l rights reserved. No part of this publication may be reproduced, l stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the permission of the publisher. First published 1996 This edition published by Gower Publishing Limited Gower

Chronic Diseases Such As Type 2 Diabetes Are Increasingly

Chronic diseases such as Type 2 Diabetes are increasingly becoming more common in New Zealand. The NZ health system consists of health professionals interacting together in order to improve the health outcomes for diabetics. This essay will examine the roles of both general practitioners and primary care nurses. This includes the services provided for Type 2 Diabetes and the organisations in the NZ health system that these professionals work for. The last part will examine how the differing perspectives of each profession, creates challenges for the way Type 2 Diabetes service is delivered by the NZ health system. Diabetes is the fastest growing chronic disease in history and both general practitioners (GPs) and primary care (PC) nurses†¦show more content†¦As compared to other physicians, GPs deliver services directly to the public (3). Therefore, they are well connected with their diabetic patients and their family. Since Type 2 Diabetes is incurable, GPs provide â€Å"cure† in terms of medicine (3). However, a GPs role typically involves them checking on the patient intermittently in offices, operating rooms or clinic rounds in order to administer cure, as compared to PC nurses who provide care for a duration (3). Alternatively, a PC nurse within the NZ community has many roles regarding the provision of Type 2 Diabetes, often overlapping those of a GP. A PC nurse emphasizes on the continuity of care and works in a primary health care setting (17). In NZ, registered PC nurses care for and support patients in a range of settings, including clinics, residential care facilities or the patient’s home (3). Nurses are by far the largest health workforce group, so play an essential role in diabetes care and education, such as health promotion (6). Nurses in NZ run the wards in hospitals and tend to be regularly in contact with the patients (3). In relation to Type 2 Diabetes, PC nurses monitor and assess the patient as well as record any important changes (3). This also involves coordinating and carrying out nursing care to improve the patient’s health (3). In contrast with GPs who mainly focus on diagnosing and treating the patient, a PC nurses’ role involvesShow MoreRelatedDiab etes Is Becoming An Increasingly Prevalent Disease1615 Words   |  7 PagesJust about every five minutes two people die of diabetes related causes and 16 people are newly diagnosed with the disease (Centers for Disease Control and Prevention [CDC], 2015). Diabetes is becoming an increasingly prevalent disease, especially type 2, due to the fact that the United States population is at high risk for obesity. Type 2 diabetes is when the pancreas suffers a decline in beta cell efficiency therefore disallowing insulin to be produced at the level necessary for its metabolicRead MoreThe Prevalence And Incidence Of Type 2 Diabetes Essay1664 Words   |  7 PagesA. Statement of the Problem The prevalence and incidence of type 2 diabetes are increasing worldwide, particularly in devel-oping countries, in conjunction with increased obesity rates and westernization of lifestyle (In-zucchi et al., 2012). The economic burden for health care systems is skyrocketing, owing to the costs associated with treatment and diabetes complications. Type 2 diabetes remains a leading cause of cardiovascular disorders, blindness, end-stage renal failure, amputations, and hospitali-zationsRead MoreObesity : Obesity And Obesity Essay1169 Words   |  5 PagesConsistent with the survey, at least 2 in 3 adults are overweight or obese and more than 1 in 3 adults are obese. 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The reason why people have diabetes because people’s insulin production is not enough, or because their body s cells do not respond properly to insulin, or in some cases, both could be the case. Patients with high blood sugar will most likely experience polyuria (frequent urination), they willRead MoreDiabetes Mellitus And The Long Term Complications1385 Words   |  6 Pagesgeneral idea of diabetes mellitus, epidemiology, role factors and complications that arise from it, comparing and exhibiting the distinctions between type I type II diabetes, the people who are in jeopardy of developing diabetic renal diseases and hypertension due to the complications identifying the general pathogenesis of diabetes mellitus the long term complications that may transpire. 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A person’s socioeconomic status includes variables that i mpact their susceptibility to contracting certain diseases, some of those variables including their income, occupation, and education. For example, someone who lives in a low income area may not have enough money to supply their everyday needs. That individual may only have enough money to eat what theyRead MoreDiabetes : A Group Of Metabolic Diseases896 Words   |  4 PagesDiabetes is describes as a group of metabolic diseases in which a person has high blood glucose (blood sugar), either because insulin production is inadequate, or because the body s cells do not respond properly to insulin, or both. Patients with high blood glucose level will typically experience polyuria (frequent urination), they will become increasingly thirsty (polydipsia) and hungry (polyphagia). More than 25% of the U.S. population aged65 years has diabetes mellitus. Although the burden of

Leagalizing Marijuana Free Essays

Many millions of people like to use marijuana, whether for therapeutic benefit or pleasure and every objective study on marijuana has concluded that it is far safer than alcohol and cigarettes for the consumer and the surrounding community. Alcohol and tobacco are more toxic, more addictive, and more harmful to the body than marijuana, and alcohol is more likely to result in injuries and lead to interpersonal violence. According to an assessment published in the British Columbia Mental Health and Addictions Journal, health-related costs for alcohol consumers are eight times greater than those for marijuana consumers, and those for tobacco consumers are 40 times greater than those for marijuana consumers. We will write a custom essay sample on Leagalizing Marijuana or any similar topic only for you Order Now Other benefits of legalising marijuana are: – Lower prices, thus crimes such as theft would be reduced – Street justice relating to drugs would be reduced Police and courts would be freed up for more serious crimes – illegal drug dealers would lose all or most of their business – the fact that is illegal makes it more of a ‘must have’ for young people trying to be ‘cool’. Illegal cannabis is a stepping stone leading to other more hard-core drugs such as ecstasy, heroin, and cocaine. Making it legal may change that the fact it would be much easier to obtain and people would not have to associate with drug dealers, thus not be around other drugs and not being tempted by offers for other drugs. Legalizing it would also stop illegal transportation from countries to countries which would cut down the airport arrests. Health risks are also very low, Dr. Paul Homby (who is one of the leading authorities on cannabis research) said that you would have to smoke 15,000 joints in 20 minutes for you to receive a toxic amount of delta 9 terrahdrocannibinol which is a chemical found in pot, this clearly is impossible. Some notable medical conditions that weed has been proven to help are; Epilepsy, multiple sclerosis, glaucoma, arthritis, depression, anxiety, hepatitis C and morning sickness. There is variety of reasons for this which include; – weed calms people down, – helps improve the effectiveness of legal drugs used for the condition – helps chronic pain – reduces and relives the intraocular pressure that causes optic nerve damage It is the contention of this essay that legalizing marijuana would not impact society in a negative way but actually in a more positive one. This is shown by data and research from doctoral studies and the British Columbia Mental Health institute which is also supported by my invalid opinion. How to cite Leagalizing Marijuana, Papers

E Business Application Fashion Retailer Company

Question: Discuss about theE Business Applicationfor Fashion Retailer Company. Answer: Introduction The Iconic, an online sportswear and fashion retailer company of Australia offers fashionable and trendy clothes, accessories and shoes to the customers of Australia. The headquarter of the Iconic is based on Sydney and was launched under Rocket Internet, which is an e-commerce incubator in 2011. With the effective ebusiness strategies, The Iconic has become the largest fashion retailer company on online in Australia (Theiconic.com.au. 2016). The Iconic possesses a vast stock of more than 50,000 fashion products and 800 brands of both local and international. Although the Iconic enjoys its best position in the fashion retail industry of Australia, still it maintains a perfect start-up like culture and feels in order to motivate its employees in constant manner. Use of Ecommerce Site Galliers Leidner (2014) have mentioned that every start-up planners should take various important things before launching online store and the major part includes to selects the appropriate platform for using the actual facilities of the e-commerce site. Similarly The Iconic has taken help of the business experts and software developers in order to choose the suitable e-commerce site for selling their fashion and sports products in various cities of Australia. According to Cavusgil et al., (2014), the agencies of engine marketing usually suggest the appropriate e-commerce site. However, there are two types of e-commerce platforms including self-hosted and hosted. Hosted e-commerce platforms generally host the store of the clients, whereas, self-hosted also provides the relevant and effective software in order to make the e-commerce site perfect. The management of The Iconic has selected appropriate e-commerce site for their business operation as the website suggests the first interf ace in between the seller and the consumer. The website of The Ionic is full of adequate and relevant information of the offered products by the company and the consumers can perceive a true and ideal picture of the company. Wu et al., (2012) have suggested that a well-designed website has the best potential to communicate with the targeted and segmented customers of online retailers. There are also resources, which are appropriate to determine the suitable e-commerce platform for the online company. Since five years the concept of e-commerce has been increasing in constant manner across the world in order to attract the new generation, who prefer online shopping experience instead of traditional mode of shopping, such as visiting the outlets in various locations. Present E Business Applications The Iconic performs its roles and responsibilities in the Australian fashion retail industry in proper manner. With its present e-business application such as the mobile and web application, The Iconic enjoys the best position in the fashion retail industry of Australia. According to Kacen et al., (2013), e-business applications suggest the information and communication technologies (ICT), which helps an online company to maintain its activities in the market. With the existing e-business application, The Iconic attract the new generation consumers of Australia with employing e-advertising and e-marketing. The e-business application also develops the service efficiency of an online company with the potential incorporation of e-support functions and e-services. The existing e-business application of The Iconic also enhances the scope and possibilities of the reaching the international fashion and sports apparel and accessories. The e-business application of The Iconic increases the ba sic sales revenue, minimizes the marketing cost of the company and communicates with the consumers of Australia in accessible manner. According to Cheung Lee (2012), most of the companies in todays competitive business world prefer e-business just because it saves time of both the consumers and the seller, there is perfect flexibility of the timings for online payment, internet banking is safe and secured with constant software development and it ensures a safe transaction. The Iconic provides an easy delivery process at the doorstep of the consumers in various locations of Australia and New Zealand. E-Commerce Marketing Strategies As opined by Shiau Luo (2012), the challenging part of e-business involves its process of marketing. However, The Iconic employs a perfect marketing strategy with using the social media platform, such as Facebook, Instagram, Twitter, Snap chat, official online website and blog. Even The Iconic provides advertisements with making attractive YouTube videos in order attract the new generation of Australia and New Zealand. Ha Stoel (2012) have mentioned that effective and relevant marketing strategies play a significant role in the case of online business. As there is no scope or facilities for the consumers to interact facto face with the sellers, therefore, the online advertisements should include adequate information in order to solve any kind of query of consumers. The Iconic strikes a perfect balance in between the existing marketing strategies. The Iconic also employs email marketing, content marketing and PPC advertising. All these strategies have enough capabilities to create a perfect foundation for the online business of an organization (Fang et al., 2014). As personalization strategy is perfect for the online marketing, therefore, The Iconic spends lump sum money on this particular marketing strategy. The personalization strategy of The Iconic involves every details of the offered products and how they are made in a video mode, this strategy actually reveals the inner business operation of the company. E-Commerce Supply Chain Strategy According to Slack (2015), the major challenges of e-business involves inventory and there is no appropriate established strategies in the supply chain management. The supply chain strategy of The Iconic suggests the reselling process of the manufacturers, the control over the entire process of shipping and packaging, handling the price of products and the dealing volume of products to the consumers. The Iconic provides faster delivery strategy with several distribution points and it also enhances the delivery times. Utz et al., (2012) have stated that being closer to the targeted consumers can actually lead to the freight savings of outbound procedure. The Iconic operates its business operations and functions within a competitive labor market. The liquidation opportunities strategy of The Iconic helps to increase the existing customer base. The measure of market penetration strategy of The Iconic helps this company to work according to the contemporary trend in Australia and New Zea land for attracting new customers and retaining the existing consumers. Roberts Zahay (2012) have reflected the fact that multichannel retailers should capitalize the basic synergy of several channels in order to meet the exact expectation of the consumers. All the e-commerce supply chain strategies of The Iconic help to avoid the losses and delays in the entire process of shopping to delivering the products to the consumers. As opposed by Wu et al., (2012), there are no establishes supply chain strategies, which companies follow in strict manner for further development of the entire business operation of the company. E-Commerce Security Strategies According to Slack (2015), the scope and possibilities of e-commerce proceeds at constant growth in a furious pace. However, many consumers believes that online business is well- deigned for openness and at all concerned with the security of the money of customers. The Iconic employs security technologies in their online shopping website in order secure the PIN and password of every customer. The application security of The Iconic minimizes the potential risks while dealing with the online transaction. The Iconic incorporates secure connection in order to make online checkout with the effective use of Secure Sockets Locker (SSL), which requires authentication in order to protect the data for website. The card verification strategy of The Iconic helps to make secured online transaction without exploiting the card verification value (CVV). IT Architecture Information technology (IT) has made easy the entire business operation of e-business. IT architecture of The Iconic helps the company to reduce the budget for easy success in short period. Enterprise Resources Planning (ERP), the back office and finance department of The Iconic have been improved with the effective use of Information technology (Theiconic.com.au. 2016). Even the IT architecture helps to maintain and enhance the customer relationship management (CRM) in proper manner. The Iconic has employed IT architecture for better customer system and improve the e-business portal platforms with automation system in appropriate manner. The ultimate role of IT architects involves the suitable decision making for CRM. Recommendations Although The Iconic enjoys the leading position in the fashion retail industry of Australia and New Zealand, still, it requires few effective recommendations for improving its e-business with using internet technologies. The Iconic should reorganize its IT architecture in order to make differences in between the long term and short term goals and contemplate outsourcing. The iconic should offer the option of customization with employing modern IT technology. The management should ensure that the structure of the online shopping website in easy and accessible manner. The Iconic should create a communicative and open environment with employing modern technologies in their online website. All these above-mentioned recommendations will help The Iconic to retain its present leading position in Australian fashion retail industry in appropriate manner. Even the existing market share will be increasing in gradual manner if the management of The Iconic follows these effective recommendations thoroughly. References Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014).International business. Pearson Australia. Cheung, C. M., Lee, M. K. (2012). 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